Over 1 billion people use Instagram every month

Instagram saw 17.0% user growth in Western Europe in 2020

200 million Instagram users visit at least one business profile daily

81% of people use Instagram to help research products and services.

And 2 in 3 people say the network helps foster interactions with brands.

130 million Instagram users tap on shopping posts every month.

Only 1% of Instagram users use no other social platforms.

Instagram users are social butterflies: 92% of them also use YouTube, and 86%use Facebook. Interestingly, less than half of Instagram users (43%) also use TikTok.

500 million people use Instagram Stories every day.

58% of people say they have become more interested in a brand or product after seeing it in Stories.